Herbal Medicine Fact Sheets
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March 27, 2025

Vaccinium macrocarpon (Cranberry) Juice: Nature’s Health Elixir

Medically Reviewed by
Updated On
April 1, 2025

Cranberry juice has long been touted as a health elixir, often linked to preventing urinary tract infections (UTIs). But beyond its role in urinary health, this vibrant red beverage may have other positive impacts on the body. Rich in antioxidants, Vaccinium macrocarpon (American cranberry) has been studied for its potential to support urinary, cardiovascular, and digestive health.

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Understanding Vaccinium macrocarpon

Vaccinium macrocarpon, or American cranberry, is a small evergreen shrub native to North America. The plant thrives in acidic, sandy bogs and wetland areas, particularly in the cooler regions of the United States and Canada, such as Oregon, Washington, and British Columbia. 

Cranberries are typically harvested in late summer to fall when they reach their peak ripeness. Their distinct dark red color and tart flavor make them a popular ingredient in various food products, from juices to sauces and jams.

Nutritional Composition

Vaccinium macrocarpon is rich in vitamins and minerals:

  • Vitamin A: A group of fat-soluble retinoids involved in immune function, vision, and cell growth
  • Vitamin C: A water-soluble antioxidant that supports immune function, collagen production, and iron absorption
  • Vitamin E: A fat-soluble antioxidant that protects cells from oxidative damage and maintains immune function
  • Manganese: A trace mineral that acts as a cofactor for enzymes involved in antioxidant pathways, bone formation, energy metabolism, and blood clotting
  • Phosphorus: A mineral that is a natural component of bones and teeth and is required for gene expression and energy production
  • Potassium: A mineral that works closely with sodium to regulate fluid balance, muscle function, and nerve signaling 

Polyphenols are a family of plant-derived antioxidant compounds that neutralize free radicals to reduce oxidative stress and inflammation. Since inflammation is a major driver of cancer and cardiovascular, metabolic, and neurodegenerative diseases, antioxidants like polyphenols are important in preventing chronic disease development and progression.

Specifically, cranberry contains high concentrations of polyphenolic flavonoids, proanthocyanidins (PACs), anthocyanins, phenolic acids, and terpenes. 

Health Benefits of Cranberry Juice

The nutritional composition of Vaccinium macrocarpon underpins its therapeutic potential in addressing a range of health concerns.

Urinary Tract Health

​​Perhaps the most well-known benefit of cranberry juice is its potential to prevent UTIs, a type of infection that affects the urinary system, causing symptoms like painful and frequent urination. The most common cause of UTIs is infection by the bacteria Escherichia coli (E. coli).  

Cranberry's PACs prevent adherence of E. coli to the cells that line the walls of the urinary tract. In doing so, studies have suggested that cranberry may prevent infection, in some cases reducing the number of UTIs in women by 39%.

According to a 2023 Cochrane systematic review, current clinical evidence suggests that cranberry juice is most effective in preventing infections rather than treating them once they occur.

In 2020, the U.S. Food and Drug Administration (FDA) began allowing manufacturers to print claims on product labels that there is limited evidence that consuming specified amounts of cranberry products (juice and dietary supplements) daily may reduce the risk of recurrent UTIs in healthy women.

Cardiovascular Health

Polyphenolic compounds in cranberries may help lower the risk of cardiovascular disease (CVD) by protecting low-density lipoprotein (LDL) cholesterol ("bad cholesterol") from oxidation, preventing blood clots, lowering blood pressure, and reducing inflammation in the body.

Cranberry juice consumption has been shown to lower markers of cardiometabolic risk, including: 

Daily consumption of cranberry has been associated with improved endothelial function in healthy adults, as evidenced by increased flow-mediated dilation (FMD). Endothelial dysfunction (impaired function of the blood vessel lining) is an early event implicated in the pathogenesis of CVD, as it disrupts normal blood flow, promotes inflammation, and contributes to the development of atherosclerosis.

In patients with coronary artery disease, one month of daily cranberry juice consumption reduced carotid-femoral pulse wave velocity (PWV), a measure of arterial stiffness, indicating improved vascular function. Increased PWV is an independent predictor of cardiovascular morbidity and mortality.

Digestive Health

Polyphenols interact with the gut microbiota to modulate microbial composition and function. Specifically, polyphenols have been shown to:

Research suggests that polyphenols can act as prebiotics, meaning they help promote the growth and activity of beneficial gut bacteria, including those that produce short-chain fatty acids (SCFAs). SCFAs, such as butyrate, play important roles in human health, including modulating inflammation and strengthening the gut barrier.

The importance of these interactions lies in the correlation between gut dysbiosis and various disease states. Dysbiosis (imbalance in the gut microbiota) and low microbial diversity are associated with GI diseases like: 

One interesting research finding is that cranberry may help treat infections caused by Helicobacter pylori (H. pylori), a bacterium known to cause gastritis and peptic ulcers. Studies suggest that adding cranberry to standard pharmaceutical treatments can increase H. pylori eradication rates, likely due to PACs preventing the bacteria from adhering to the stomach lining.

Nutritional Profile and Dietary Uses

One cup (8 fl oz) of unsweetened cranberry juice contains approximately: 

  • 80 calories
  • 18 grams of carbohydrates, including 8.48 grams of natural sugar
  • 0.84 grams of fat
  • 0 grams of protein
  • 4.96 µg vitamin A
  • 24 mg vitamin C
  • 2.98 mg vitamin E
  • 7.44 mg phosphorus 
  • 176 mg potassium

Many cranberry juice products contain up to 30 grams of added sugar, as cranberries are naturally very tart, and sweeteners are added to improve taste. To enjoy the health benefits of cranberry juice without causing significant spikes in blood sugar, check the ingredients label and choose a product made with unsweetened pure juice.

Incorporating Cranberry Juice into Your Diet

Cranberry juice can be enjoyed in a variety of ways:

  • Juice: Enjoy pure cranberry juice on its own, or dilute it with water or mix it with blueberry juice if the tartness is too strong for your taste. 
  • Smoothies: Blend cranberry juice with other nutrient-packed fruits and vegetables to enhance flavor and nutritional value.
  • Mocktails: Cranberry juice makes an excellent base for non-alcoholic beverages, adding a tart flavor to mixed drinks.
  • Salad Dressings: Use cranberry juice as a tangy component in homemade vinaigrettes.

According to the FDA, consuming just one serving (8 oz) of cranberry juice daily may help reduce the risk of recurrent UTIs in healthy women. However, individuals with specific health concerns may benefit from drinking slightly higher amounts.

For example, other studies have suggested that drinking 500 mL (roughly 2 cups) of cranberry juice every day is needed to:

Potential Side Effects and Considerations

Cranberry is generally considered safe, but when consumed in very large amounts, it can cause diarrhea, abdominal discomfort, and nausea. 

Certain people should talk to their doctor before drinking cranberry juice in large quantities:

  • Young children
  • People who are pregnant or breastfeeding
  • People taking certain medications, including warfarin, cyclosporine, diclofenac, flurbiprofen, amoxicillin, cefaclor, midazolam, and tizanidine 

Production and Quality Considerations

Cranberry juice's therapeutic potential is closely tied to its quality. Certain factors should be considered when buying cranberry juice to help ensure you are getting the desired nutritional benefits.

From Farm to Bottle

Cranberries are typically harvested in the fall and then processed into juice through a series of production steps, including cleaning, pressing, and preserving. 

Grinding, blanching, pressing, and pasteurization can impact the juice's polyphenolic content. Anthocyanins are particularly sensitive to degradation during these processes. 

According to one study, PACs are better preserved in juice not from concentrate compared to juice from concentrate. Organic farming practices may also lead to higher antioxidant capacity. 

Choosing High-Quality Cranberry Juice

When selecting high-quality cranberry juice, read labels carefully. Look for:

  • Ingredients: Pure cranberry juice should list cranberries as the first ingredient without added sugars or artificial flavors.
  • Certifications: Organic certifications (e.g., USDA Organic) ensure adherence to organic farming and processing standards.
  • Quality Standards: Labels indicating "not from concentrate" often signify higher retention of bioactive compounds compared to reconstituted juices.
  • Polyphenolic Content: Products standardized to have higher anthocyanin and PAC levels are preferable for their health benefits.

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Key Takeaways

  • Cranberry juice offers various health benefits, from supporting urinary tract health to promoting heart and digestive function. 
  • Its health benefits can be attributed to its high concentration of antioxidant vitamins and polyphenols, which have been shown to reduce bacterial adhesion to epithelial cells, reduce inflammation, and support a healthy gut microbiome.
  • One cup of cranberry juice a day can be a valuable addition to a balanced, anti-inflammatory diet. 
  • As with any supplement or dietary change, people are encouraged to consult a healthcare provider to ensure it is safe and appropriate for their health needs. 
The information in this article is designed for educational purposes only and is not intended to be a substitute for informed medical advice or care. This information should not be used to diagnose or treat any health problems or illnesses without consulting a doctor. Consult with a health care practitioner before relying on any information in this article or on this website.

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