Fitness club Equinox is partnering with Function Health, a longevity health-tech startup founded by Dr. Mark Hyman, to develop specialized programs for members based on personalized health data.
According to a statement by Dr. Hyman:
“By combining Equinox’s expertise with Function Health’s 100+ lab test approach, we’re unlocking a level of health and fitness that surpasses even what top doctors and biohackers can access.”
In this article, we’ll explore the details of this partnership and its significance for consumers.
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What will this partnership look like?
Equinox is partnering with Function Health, a health platform that includes over 100 lab tests, to provide Equinox members with access to personalized health data.
Using this information, Equinox's elite Coachx trainers will develop customized, performance-driven programs to help members work towards their health and longevity goals based on each individual’s unique biological data.
Function Health’s various tests aim to help people gain insights into their whole bodies, from heart and hormones to thyroid, nutrients, toxins, autoimmunity, immunity, and beyond. All results are continuously tracked and securely stored in Function's platform, allowing individuals to observe trends and see progress over time.
The timeline for when this service will be available to Equinox members is currently unclear.
Why does this news matter?
The partnership between a major fitness chain and a longevity startup is a signal of the direction in which consumers' health interests are heading.
First, it demonstrates a growing interest in health generally. A study by McKinsey found that Millennials prioritize health and wellness more than other generations. This trend is set to continue, with 35% of Millennials believing they will prioritize health more in the coming years, compared with 29% for other generations, on average.
It also shows that we’re entering an era — commonly referred to as Medicine 3.0 — where people specifically want to take a more personalized, proactive, and data-driven approach to health.
The Equinox and Function Health partnership represents a significant step towards the future of personalized health and fitness, where cutting-edge technology and data-driven insights are leveraged to help individuals optimize their well-being. This collaboration has the potential to set a new standard for the industry as a whole.
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Key Takeaways:
- Equinox is partnering with Function Health to offer specialized programs to its members.
- This partnership will give members access to personalized health data, which will be used to develop customized programs to help people work towards their health and longevity goals.
- This partnership signals a growing interest in a more comprehensive, personalized approach to health.
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