Rupa is free for practitioners.
No membership. No subscription. Your patients get discounted wholesale prices plus a 7% service fee.
Orders can be sent directly to your patient for online payment, or your practice can pay up-front and charge patients separately.
Effortlessly order labs — no pre-existing lab accounts required.
One dashboard for all your labs
Order and manage all lab tests in one place for everyone in your clinic.
Order Labwork in Seconds
Access and compare lab tests from our extensive lab catalog covering everything from basic bloodwork to hormones, GI, & more.
Flexible payment & billing
Pick from multiple payment (credit, debit, and 3-months payment plans) and billing options (patient pay, practitioner pay and custom fees).
EHR integration
Seamlessly manage your lab orders with our EHR integration. Submit lab orders and receive results within your EHR workflow.
In-person & Telehealth Patients
Order labs and phlebotomy for both in-person and telehealth patients. Easily stock in-office lab supplies or drop-ship kits to your patients.
Custom lab bundles
Create & save any lab test bundle of your choosing from multiple lab providers, and use them whenever you need with one easy click.
Support for you and your patients at no cost.
With our support team as an extension of your care team, you can do more with less.
Practitioner Support
We guide both practitioner and clinic staff every step of the way.
Creating lab accounts
Handling specimen issues
Any order-related issues
Detailed transaction reports
... and more!
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Full Patient Support
Our patient support team assists your patients with:
Finding phlebotomists
Filling out requisition forms
Instructions & reminders to complete tests
Any order issues or questions
... and more!
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Scale your practice with less work.
Bring your care to more patients with these modern tools.

LabShops
Create a personalized storefront to offer testing to your community.
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Blood Lab Dashboards
Elevate your client experience with beautiful, simple, and customizable blood lab results. Automatically.
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Trends
Track your client’s lab results over time for a complete view of their health journey.
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Food Plans
Generate personalized food plans for your clients in under 60 seconds — Powered by Rupa AI.
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Lab Test Comparisons
Select any lab tests to compare price, biomarkers, turnaround & prep time, and so much more.
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Explore more
No matter your clinic size or workflow, Rupa can streamline your ordering.
Solo practitioners & micro clinics
Save 15+ hours in administrative time to focus on direct patient care.
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Multi-practitioner clinics
Synchronize your whole team and workflow, virtual or in-clinic, for greater efficiency and collaboration.
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Practitioners launching their first practice
Learn more about lab testing and how to scale your business all in one place.
Hospital systems & integrative departments
Join the leading integrative systems in the country who have upgraded their lab ordering workflows.
Trusted by leading practitioners across the USA.
See all testimonials
You’re a trailblazer in health.
Blaze trails with your business as well.
Take your lab knowledge to the next level.

Reference Guide
Our Reference Guide makes it easier than ever to find the information you need about lab testing. Quickly access lab tests, lab companies, health categories, lab test bundles & comparisons, live classes, bootcamps, articles, and podcast episodes—all in one place!
Visit The Reference Guide

Rupa University
Learn about specialty labs from leading educators. Our multi-week programs are designed to not only teach you the fundamentals of labs, but to also learn about the conditions, protocols, and studies surrounding them
Visit Rupa University

Magazine
Check out the latest articles about integrating conventional and functional medical approaches, lab protocols, scientific studies behind specialty labs, treatment options and more.
Visit The Magazine